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Most agencies focus on a single layer of the customer experience — UX, branding, service audits, or research. Sygneo brings all of these disciplines together into one integrated offering: strategy, research, service design, digital experience, accessibility, CX technology, and implementation.

We don't just design journeys; we redesign the systems, processes, and touchpoints that support them. And unlike traditional agencies, we implement the CX platforms, feedback tools, and measurement frameworks that make sustainable change possible.

Sygneo exists to close the gap between strategy and execution — ensuring that what gets designed actually works in the real world.

Every engagement begins with understanding: customers, employees, operations, and the ecosystem your organisation works within. We pair field research, journey mapping, and in-depth evaluation with a clear strategy, and then move quickly into solution design, prototyping, and iterative improvement.

Depending on the project, this may include:

• CX strategy and journey transformation
• Service blueprinting and experience design
• Digital experience optimisation and accessibility reviews
• Implementation of CX technology (VOC tools, analytics platforms, feedback systems)
• Continuous measurement and improvement cycles

The result is a partnership where insights become action — and action becomes measurable improvement.

Absolutely. Most of our best work happens inside organisations with existing UX, digital, research, or service improvement teams.

Sygneo complements — not replaces — your internal capabilities:

• We support UX teams with deeper service design, journey mapping, accessibility, and measurement frameworks.
• We support research teams with region-specific behavioural insights, VOC programs, and measurement systems.
• We support product and operations teams with practical implementation, not just recommendations.

We integrate seamlessly, bringing external expertise without disrupting your internal culture.

Success is measured through evidence, not assumptions.

We use multiple layers of measurement:

• Experience metrics: customer satisfaction, effort, emotional response
• Operational metrics: speed, errors reduced, bottlenecks removed
• Business metrics: conversion, retention, loyalty, cost-to-serve
• Technology metrics: adoption, usability, friction reduction
• Accessibility metrics: compliance, inclusivity, reach

Measurement is built into our journey redesign and technology implementations, so improvement is visible, trackable, and actionable from day one.

Sygneo's work always leads to tangible, observable change — not just beautifully documented recommendations.

No. Sygneo's strength lies in end-to-end customer experience, which spans:

• Digital products
• Customer service channels
• Branches and physical environments
• Back-office workflows
• Staff behaviour, capability, and culture

We design experiences where digital, physical, and operational touchpoints support one another — not compete.

This holistic approach allows us to solve problems that cannot be fixed with UX alone.

Not at all. We work with organisations at every stage:

• Early-stage teams needing structure and clarity
• Growing companies expanding their digital and service footprint
• Large enterprises seeking transformation or standardisation
• Government entities improving citizen experience

Our frameworks adapt to where you are today — and guide you toward where you need to be next.

It depends on the scope, but most engagements fall into three ranges:

• 4–6 weeks: audits, assessment reports, UX studies, quick wins
• 8–12 weeks: journey redesign, service blueprints, digital experience upgrades
• 16+ weeks: full transformation programs, technology implementations, VOC setup

All engagements include structured deliverables, clarity of timelines, and measurable outcomes.

We work with best-in-class tools for:

• Voice of Customer (VOC)
• Feedback collection
• Experience measurement
• Journey analytics
• Self-service flows
• Accessibility improvement
• Omnichannel experience tracking

Our role is not just to install technology, but to integrate it into your real operations so insights drive continuous improvement.