Insight-Led.
Experience-Driven.

Perspectives on CX, design, and transformation in the UAE and MENA.
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Design Innovation in Large Corporates: Overcoming Hurdles
Design Strategy
Jun 15, 2024

Design Innovation in Large Corporates: Overcoming Hurdles

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Uncovering Hidden Pitfalls: How to Build Genuine Loyalty in the UAE's Digital Landscape
CX Strategy
May 10, 2024

Uncovering Hidden Pitfalls: How to Build Genuine Loyalty in the UAE's Digital Landscape

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From Glitz to Gains: How User-Centric Product Design Yields Real ROI in the UAE
Product Design
Apr 25, 2024

From Glitz to Gains: How User-Centric Product Design Yields Real ROI in the UAE

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User Research in the MENA Region: Key Trends & Opportunities
User Research
Jul 20, 2024

User Research in the MENA Region: Key Trends & Opportunities

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Service Design in MENA: Cultivating a Culture of Continuous Innovation
Service Design
Aug 5, 2024

Service Design in MENA: Cultivating a Culture of Continuous Innovation

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Spotlight on E-commerce Evolution in MENA
E-commerce
Sep 12, 2024

Spotlight on E-commerce Evolution in MENA

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Beyond the Score: Why NPS Alone Won't Save Your Customer Experience
Voice of Customer
Oct 18, 2024

Beyond the Score: Why NPS Alone Won't Save Your Customer Experience

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