In today's digital-first world, a customer's perception of your brand is shaped long before they speak to a person. But in the MENA region, diverse audiences, varied levels of digital fluency, and accessibility needs make digital design far more complex than simply building a clean interface.
Digital Experience and Accessibility ensures your websites, apps, and digital services are not only usable, but inclusive — easy to navigate, easy to understand, and accessible to all customers, including those with visual, hearing, motor, or cognitive impairments.
This service blends UX design, usability evaluation, accessibility standards, and inclusive design principles to help you create digital journeys that everyone can confidently use.
What We Do
We redesign your digital experience with a human-first lens, ensuring it is clear, intuitive, and barrier-free.
This includes:
- UX and Usability Assessments
We evaluate how easily users can complete tasks, where hesitation occurs, and where clarity breaks down. - Accessibility Audits
We assess colour contrast, screen reader compatibility, navigation patterns, text clarity, and compliance with WCAG standards. - Inclusive Experience Design
We design experiences that support different abilities, languages, and levels of digital comfort. - Digital Journey Redesign
We simplify steps, reduce cognitive load, and improve the emotional and functional flow of key tasks. - WCAG-Aligned Improvements
We give clear recommendations and design updates to strengthen accessibility and meet modern standards.
Our Approach
Our work starts by understanding the people using your digital product — not just demographics, but the emotional, cultural, and accessibility factors that shape how they navigate and interpret information.
We test real tasks, observe real user behaviour, and map out the points where users slow down, get confused, or experience friction. From there, we redesign the journey with accessibility and inclusiveness at the core — ensuring that every screen, label, prompt, and action feels intuitive and supportive.
Our approach is thorough but grounded in practicality. We don't overload your teams with complexity. We design clarity, one interaction at a time.
What You'll Get
Clear, actionable changes that make your digital experience easier and more inclusive:
- A usability and accessibility snapshot of your current digital experience
- A redesigned digital journey that is clearer and more inclusive
- Practical recommendations aligned with WCAG standards
- Design updates your teams can implement without difficulty
Why It Matters
A digital experience that is simple, accessible, and inclusive removes frustration and builds trust — especially in a region as diverse as MENA. When customers can use your digital services effortlessly, they stay longer, convert better, and feel more confident engaging with your brand.
The easier your experience feels, the more your customers trust it.
